This project centered on a system administrator managing user lifecycles, device enrollment, and security protocols.

The administrator needed:

• User Status Chart — A donut visualization showing active, inactive, and disabled users in the system. This allows quick identification of distribution patterns and potential issues.
• Task List Panel — A prioritized view displaying task type, assignee, and relevant details. Each row links directly to the task for immediate action.
• System Metrics — Key counts for total devices, managed apps, and security controls. Each metric displays alert indicators when issues arise, so the administrator knows exactly when action is needed.

For this platform, users needed to track social media campaign performance across multiple channels.

Interactive Bar Chart — Aggregates data from various social platforms with three core metrics: Impressions, Posts, and Engagements. Users can toggle visibility of individual metrics to focus on what matters most for their current analysis. This flexibility prevents information overload while keeping all data accessible.

This platform required multiple visualizations to support users hosting surveys, quizzes, and other contest types.

Contest Overview — A pie chart showing the distribution of active, inactive, and archived contests, alongside the average number of entrants. This gives contest organizers immediate insight into their portfolio health.

Station Management — Visual cards displaying teams (stations) and their assigned contests, helping administrators balance workload across groups.

Performance Dashboard — Displays visits, impressions, and shares for individual contests, plus a breakdown of which devices users accessed the contest from (mobile, tablet, desktop). This multi-metric view serves different stakeholder needs—marketing focuses on reach, while UX teams optimize for device experience.

Funnel View — A stage-by-stage visualization showing user progression through each contest phase, with clear drop-off rates between stages. This helps identify where contestants lose interest and where improvements are needed.

Funnel Visualization Comparison — These two funnels demonstrate different visualization purposes. The contest builder funnel displays real-time performance data, allowing users to monitor actual user behavior and make data-driven optimizations. In contrast, the recruitment platform funnel communicates company values and positioning—it's designed for marketing purposes to convey their rigorous selection process and quality standards rather than serve as an operational analytics tool. This shows how the same chart type can function either as an interactive data dashboard for decision-making or as a storytelling device for brand communication, depending on the audience and business goal.